Distinct from lettermarks, letterforms focus on the artistic abstraction of a single letter. It's the ultimate exercise in minimalism—turning an 'M' or an 'A' into a standalone symbol of power, grace, or innovation.
Letterforms have their roots in illuminated manuscripts, where the first letter of a page was treated as a piece of art itself. This tradition of decorative initials persisted for centuries.
In the branding world, the letterform exploded with the modernist movement of the mid-20th century. Designers like Paul Rand proved that a single letter, if designed with enough intent and geometric precision, could hold the weight of an entire corporation. It bridges the gap between a symbol and a name.
Single letters that are instantly recognized worldwide.
Bold, abstract, and geometric interpretation of a single character.
Bold, abstract, and geometric interpretation of a single character.
Bold, abstract, and geometric interpretation of a single character.
The most iconic letterforms use negative space intelligently. Think of how shapes cut into the letter to reveal secondary meanings or add dynamism.
Don't just type a letter. Deconstruct it. Remove a stroke, extend a serif, or warp the perspective. It needs to look designed, not just typed.
Decide if the letter stands free or lives within a shape (circle, square). Containers add weight and authority; free forms feel more open and modern.
Craft a timeless letterform symbol with Proicon's intelligent design tools.
Start Designing Now