More than just a logo, a mascot is a character that embodies your brand's spirit. From friendly helpers to fierce warriors, these personified ambassadors create instant emotional bonds with audiences.
Mascot logos gained massive popularity in the mid-20th century with the rise of television advertising. Brands needed characters that could walk, talk, and interact with families in their living rooms.
Think of the cereal boom—Tony the Tiger and Cap'n Crunch weren't just drawings; they were celebrities. This tradition continues today, evolved for the digital age. While modern mascots are often flatter and simpler for mobile screens, their purpose remains the same: to humanize the corporate entity.
From sports arenas to app icons, these characters define their brands.
Expressive, memorable, and full of personality.
Expressive, memorable, and full of personality.
Expressive, memorable, and full of personality.
Modern mascots like the new Pringles man or Reddit's Snoo are simplified. Avoid overly detailed shading or gradients; aim for clean lines and flat colors.
Before drawing, define who they are. Are they mischievous? Helpful? Stoic? Their facial expression and pose should reflect this core trait.
A great mascot isn't a static image. It's a character system. Consider how they look waving, pointing at content, or sitting in a circle avatar.
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